Tjin Edition @ the 2012 Shanghai International Modified Auto Show

Last week my family and I took part in the inaugural 2012 Shanghai International Modified Auto Show and what a crazy experience it was for the Tjin Edition team.

Never in my wildest imagination did I dream that we would ever have a Tjin Edition vehicle on display half way across the world in China, but it goes to show that with support from great partners anything is possible.

We got to Shanghai last Wednesday and got ready for a seminar on Thursday with Peter M. and Linda S. from SEMA, and with the Shanghai media.

The seminar last approximately four hours, and I was able to talk to the media about our Tjin Edition builds, our partners products, and the automotive industry back in the states. I also had the opportunity to show them photos and videos of our Tjin Editoin builds, our partners products, and our Tjin Edition RoadShow booth.

On Friday it was media day and I have to say this was one of the best media days that we have ever be a part of. We did several interviews throughout the day talking about the Tjin Edition Chevy Camaro, how it was modified and the partners products that were used in the car.

The coolest part was going back to the hotel on Friday and Saturday and seeing the Tjin Edition Chevy Camaro on news stations across Shanghai. We did one interview with a news station that is broadcasted at 1.3 billion households. A few other interviews that we did reached 13 million homes, 2.5 million homes, and 1.3 million homes.

I will get video footage of the interviews that I did, so that I can share them with you guys later this week and so we can post them on our social networking sites.  We also got tons of photos and video from the show, which we will of course share with you guys in the upcoming days.

Another great marketing opportunity that we took advantage of while in China was we set up a Tjin Edition Weibo (similar to our stateside Twitter) account. Throughout the show we posted updates and photos from the show and of the Camaro on Weibo.

The show was open to the public on Saturday and Sunday, and Monday we spent the day talking to several thousand automotive students about the Tjin Edition Camaro. This was a wonderful opportunity for us to interact with the Chinese spectators, fellow up and coming enthusiast, the media and several government officials. They allowed us to start the car, which allowed us to showcase the Vortech supercharger and MagnaFlow exhaust. We were also able to showcase the in-car-entertainment and blast some tunes through the Realm Audio mids and highs and subwoofers. And lastly we were able to lower and raise the car with the digital air suspension, thus showcasing the suspension, brakes, wheels and tires.

Speaking of government officials, on Saturday we had the opportunity to show the former mayor and current mayor the Tjin Edition Chevy Camaro. They were able to get up close and personal to the car and ask us questions about the modifications that were done to the car. We got word as we were cleaning up the car and getting it ready for its trip back to the states, that the mayors said that we had one of the most impressive cars they had ever seen in person, and that the Tjin Edition Chevy Camaro was the most impressive car at the show…a true modified vehicle.

This was an incredible blessing, and marketing opportunity for Tjin Edition and we are extremely grateful for the backing and friendship that we have from our incredible partners.  We are already in talks about next years Shanghai Modified Auto Show, and hopefully we will have a new Tjin Edition vehicle with your amazing products on display at the 2013 Shanghai Modified Auto Show.